MAYOWA ALLI
BRANDS
Partnered Relationships
_edited.png)
EXPERIENCE
Work History
Nov 2021 - Present
COX ENTERPRISES - SENIOR DIGITAL MARKETING SPECIALIST
Led digital marketing efforts for Cox Enterprises' Brand & Marketing team, including recruitment marketing, brand marketing and marketing work for emerging business focus areas.
Served as the subject matter expert on full-funnel digital campaigns: planning, budget recommendations, analytics, optimizations and data analysis.
Led data, tracking and reporting efforts for Brand & Marketing team.
Worked across a variety of digital channels including paid search, social media, display, video, OTT, websites and others
Delivered monthly reports – and consultative analysis — showing the ROI of the campaigns and ongoing marketing/branding efforts, while turning the numbers into an easy-to-understand story for executives
Oversaw data tracking efforts, SEO, and content for new recruitment marketing site launch/transition.
Managed a $500K+ ad budget that helped increase YoY conversion goals by +20%.
Set up and launched email marketing campaigns through our CRM
Edited and updated website content & create new landing pages as needed
Feb 2018 - Nov 2021
COX AUTOMOTIVE INC. - DIGITAL PERFORMANCE MANAGER
Created and executed digital marketing strategy. Serving as the lead for client’s website (troubleshooting), SEO, digital advertising (Google, Display, Facebook, & Instagram), and data analytics.
Responsible for creating distinct analytical monthly reports for 70+ Ford & Lincoln Motor Company representatives.
- Detailed industrial trends, digital performance, and recommendations using Tableau, Google Analytics and a variety of internal Data Visualization and Business Intelligence tools.
• Evaluated advertising statistics using Google Ad words and excel.
• Developed varied strategies to optimize performance in order to reach KPI objectives.
• Designed A/B and multivariate testing across various advertising platforms and websites.
Led a team comprised of creative, SEO, & advertising strategist on monthly calls with clients.
Hosted and led weekly internal team meetings that comprised of creative, SEO, SEM, and Sales reps to discuss internal affairs and ways to improve collaborative efforts.
September 2017 – November 2017
WALMART ECOMMERCE - QA ANALYST
Supporting the #4 E-Commerce Corporation, working in its primary eCommerce facility
Maintained detailed and comprehensive records of production process while gaining essential supply chain management experience
Worked with logistics to assess the product in every segment of the product life cycle.
Provided technical support for every division of the e-commerce facility.
Prepared daily audits on company assets grossing $10+ billion (USD) per year.
Documented work process in order to describe platform development, logistics, and corrections.
Assessed, analyzed, and amended systems to test and debug organization's systems.
Consulted with project managers working to accomplish company objectives.
Served as a day-to-day systems problem solver.
September 2012 – Present
FREELANCE - DIGITAL MARKETING
Bukom Cafe - Head of Digital Marketing
Heartland College Sports - SEO analyst
Workforce Lifecyle Analytics - SEO analyst
John Snow Labs - SEO analyst
May 2014 - August 2017
PROFESSIONAL SOCCER PLAYER
EDUCATION
School & Certificates
August 2010 - May 2014
BUCKNELL UNIVERSITY
Bachelor of Arts in Political Science
LICENSES & CERTIFICATIONS
Simplilearn - Digital Marketing Certified Associate (DMCA)
Google - Advanced Google Analytics Certification
Google - Google Ads Certification
Microsoft - Microsoft Advertising Certification
MY SKILL SET
Brand Management
Development and Promotion of Company Identity
Marketing Management
Work Closely With Clients to Achieve Goals and Improve KPIs
Data Analytics
Process, Analyze, & Visualize Data - Storytelling
Digital Advertising
Paid Search, Paid Social (Facebook/Instagram, LinkedIn, Twitter, TikTok, Reddit, YouTube) , Video, Display, & OTT
Website Build
Building Sites Using CMS With UX, Branding, & Company Goals in Mind
Paid Search, Paid Social, Website Builds, Social Media, Programmatic, SEO, eCommerce, Brand Management, Brand Development, User Experience (UX), Experimentation
